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Hoping industry members will help guide future of event.
December 3, 2014
By: Karen McIntyre
Editor
INDA, the Association of the Nonwoven Fabrics Industry, announces the launch of an independent research study of 13,000 professionals in the absorbent and personal care markets. Using a third-party research firm to collect and aggregate responses, INDA will incorporate audience preferences to direct content, format and branding details for the newly combined Insight + Vision conference, which is set for late October next year in St. Petersburg, FL. In exchange for a completed eight-minute survey, respondents will be entered int oa drawing to receive one of three $250 Visa gift cards. INDA acquired the Insight conference from Marketing Technology Services in May 2014 and plans to merge it with its own Vision Consumer Products conference, which is lso centered on absorbent hygiene products. “This is an important merger and we need to get it right,” says INDA president Dave Rousse. “So, we are reaching out to the stakeholders who benefit from these events. We encourage respondents to share their opinions to help us create a meaningful and vibrant conference that actively responds to industry needs.” More information: www.inda.org.
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